Sig Rogich
Sig Rogich is a life-long Nevadan who is President of The Rogich Communications Group, an international advisory, government relations, public relations and crisis communications firm. He is a former United States Ambassador to his native country of Iceland and was a Senior Assistant to President George H.W. Bush in the West Wing of the White House, traveling with the president on Air Force One to 46 countries and 50 states in his role as part of the administration.
Rogich previously served as a Director of the Tuesday Team, the group responsible for developing marketing and advertising strategy for the 1984 election of President Ronald Reagan. The Tuesday Team produced Morning Again in America, a campaign that debuted on all national networks during the Republican National Convention for President Reagan’s nomination and is considered by the national media and campaign professionals to be perhaps one of the most iconic campaigns in presidential history. During the election of President George H.W. Bush, Rogich served his campaign in the capacity of Director of Advertising.
Early in his career, Rogich founded R&R Advertising and built it into the largest advertising agency in Nevada. Through his creative endeavors with R&R, he was involved in the reinvention of Las Vegas' image for more than 25 years before selling the company to his employees.
Active in local and national politics, Rogich has worked on numerous local, state, gubernatorial, and congressional campaigns as well as the presidential campaigns for Presidents Ronald Reagan, George H. W. Bush and George W. Bush and Senator John McCain (R-AZ).
Rogich has also been appointed chair of many high-profile commissions and committees, including serving the State of Nevada in various capacities. He served as Chairman of the Nevada State Athletic Commission for nearly a decade, the governing body that licenses fighters and regulates competition throughout the state and on the University Board of Regents. Following his time on the Nevada Athletic Commission, Rogich was named Vice President of the World Boxing Council for North America. Based on his knowledge and experience with the sport of boxing, he helped craft the Muhammad Ali Act (2000) with Senators John McCain (R-AZ) and Richard Bryan (D-NV) and Byron Dorgan (D-ND).
Additionally, he worked as Chairman of a search committee for a previous superintendent for the Clark County School District, the Advisory Committee on Boxer Health and Safety for the Nevada Athletic Commission and was appointed by Nevada Governor Jim Gibbons to be the Nevada Chair of the California-Nevada Tahoe Basin Fire Commission. In 2008, Rogich was asked to serve as Co-Chair of the USAID Subcommittee on Public Outreach as part of the Advisory Committee on Voluntary Foreign Aid.
In 2000, the Clark County School District named a middle school after Rogich in honor of his many contributions to education and the school district. A five-star school, Rogich Middle School was later named s National Blue Ribbon School in 2015 by the Department of Education and was invited to the White House that year and has been invited back again in 2026 in recognition of its ongoing high performance.
Over the years, Rogich has served on numerous boards and has been actively involved with many charitable organizations. He was the first and longest serving Chairman of the Clark County Public Education Foundation, a nonprofit supporting public education in southern Nevada, founded by Judi Steele and the late Lois Tarkanian.
Rogich is currently Chairman of the US China Transpacific Foundation, a board he was asked to co-chair with the late Senator Joe Lieberman, working with the late Secretary of State Henry Kissenger on the role of Track II dialogue between the United States and China. The Foundation holds regular meetings in each country with a goal of facilitating business to business relationships.
He is an honorary board member for Opportunity Village (OV) in recognition of his role as a previous finance chair and former board member for over 15 years. Rogich brought President George H.W. Bush to visit Opportunity Village, where the President made a personal request of a key donor that resulted in the organization’s largest contribution up to that point. This donation allowed OV to move to their new campus and established them as the gold standard for similar organizations that assist and train individuals with special needs in America.
His current board positions include Keep Memory Alive, the foundation for the Cleveland Clinic Lou Ruvo Center for Brain Health and Valley Health System. He also is a long-time advisory board member for the Reynolds School of Journalism at his alma mater the University of Nevada, Reno.
Rogich lives in Las Vegas with his wife, Nevada State Senator Lori Rogich, and they have six children.
