THE UNDERGROUND AT THE MOB MUSEUM FACT SHEET

DESCRIPTION: An immersive Prohibition history exhibit, featuring a working distillery and speakeasy, located in the basement of The Mob Museum.
SPONSOR: Zappos.com
THE STILL: ·         Custom-made, copper-pot still
·         Capacity: 60 gallons
·         Can produce a quantity of 250 750-mL jars of moonshine per week
·         Temperature required: 173 degrees Fahrenheit (boiling point of ethanol)
THE BREWERY:

 

The Mob Museum will serve its house-brewed beer on tap in the speakeasy. The Underground will brew one barrel, the equivalent of two standard-sized kegs, for a total of approximately 30 gallons each week.
VIP ROOM: Behind a concealed door, “The Fitting Room” provides an ultra-private, intimate speakeasy-within-a-speakeasy.
RUM-RUNNING EXHIBIT

 

An aquarium exhibit, produced in conjunction with The Animal Planet series “Tanked” and situated in The Underground’s alleyway, illustrates the story of the Lizzie D, a tugboat that vanished in a heavy gale in 1922 off the coast of Fire Island, New York. In 1977, divers located the wreckage, which contained crates filled with hundreds of bottles of Kentucky bourbon, Scotch whisky and Canadian rye whisky. The discovery confirmed the Lizzie D was secretly used to transport illegal liquor during Prohibition.

Aquarium Fast Facts:

·         440 gallons
·         Eight feet wide, three feet tall and 30 inches deep
·         Contains more than 100 fish, including 17 varieties

ARTIFACTS: ·         Flapper dress: “Flapper” style was all the rage during Prohibition. Flapper dresses tended to be loose and boxy with hemlines at or just below the knee. This peach dress, circa 1926, is accented by an attractive silver bead pattern.

·         Valise with hidden flasks: During Prohibition, manufacturers devised a range of clever ways to carry liquor undetected. This leather valise, sold by Abercrombie & Fitch, has a brass stud on the base that, when swiveled, reveals a tiny keyhole. Once unlocked, the false bottom can be opened to reveal three silver flasks.

·         One-gallon ‘alky cooker’: Although many large distilling operations produced moonshine during Prohibition, liquor also was produced in small batches with equipment such as this one-gallon still. In Chicago, the Genna brothers gang employed hundreds of needy families to make small batches of liquor in their homes.

·         Johnnie Walker bottle: The bottom of this green bottle recovered from the Lizzie D wreckage is stamped with “Walker’s Kilmarnock Whiskey 2444.” Johnnie Walker is a Scotch whisky that originated in the town of Kilmarnock.

·         Grape brick sign: California grape growers found a clever way to skirt the Prohibition law. They produced grape bricks — blocks of grape concentrate — that were sold in grocery stores. The bricks could be combined with water and turned into grape juice — or, one could add some yeast, put a cork in the bottle and store it in a dark place for three weeks. Voila! Home-made wine.

·         Budweiser frozen eggs: Anheuser Busch, whose Budweiser brand was the first nationally distributed beer, sold more than 25 non-alcoholic products during Prohibition, including soft drinks, malt extract, corn syrup and truck bodies. One of its most unusual products was Bud Frozen Eggs. Sold in 30-pound canisters, the eggs were stabilized with sugar and salt.

 

 CAPACITY:

2,814 square feet, including the speakeasy, distillery and VIP Room

Occupancy levels:

·         Speakeasy: 95 people
·         Distillery Exhibit and Meeting Room: 33 people
·         Distilling and Brewing Area: 5 people
·         VIP Room: 12 people

AUDIO/VISUAL SYSTEM: ·         Stage to accommodate three-piece band
·         Two 50-inch display screens behind main bar
·         One 55-inch display screen in the distillery
·         One 65-inch display screen in the VIP room
·         One 70-inch display screen and 110-inch projection screen behind the stage
·         Six audio zones, divided by bar, VIP room, distillery, stage, seating area, outdoors
LAUNCH DATE: April 20, 2018
OPERATING HOURS: Open Sunday through Wednesday, 9 a.m. until 10 p.m.; Thursday through Saturday, 9 a.m. until midnight.
COST: Included in the cost of general Museum admission from 9 a.m. to 5 p.m.; admission is complimentary after 5 p.m.
HIGH-RES PHOTOS:

 

Click here for high-res photos.
B-ROLL: https://youtu.be/1ud3qWvOY78
ABOUT THE MUSEUM: The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Whether you like it or not, this is American history. It debuted a major renovation in 2018, including a Crime Lab, Use of Force Training Experience, and Organized Crime Today exhibit as well as The Underground, a basement-level Prohibition history exhibition featuring a working speakeasy and distillery and sponsored by Zappos. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of Hotel.com’s Top 7 “Travel Brag Landmarks,” one of USA Today’s “12 Can’t Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times, one of “20 Places Every American Should See” by Fox News and Budget Travel magazine, “Best Museum” by Nevada Magazine and is a multi-year winner of the Las Vegas Review-Journal’s “Best of Las Vegas” rankings. The Mob Museum has been awarded accreditation by the American Alliance of Museums, the highest national recognition afforded U.S. museums. General admission is $26.95 for adults ages 18 and over with special pricing for online purchase, children, seniors, military, law enforcement, Nevada residents, and teachers. The Museum is open daily; visit the website for up-to-date operating hours.
WEBSITE: www.TheMobMuseum.org
SOCIAL MEDIA: Instagram: @MobMuseum_Underground

Snapchat: @Underground _TMM

ADDRESS:

 

The Mob Museum
300 Stewart Avenue
Las Vegas, NV 89101