THE UNDERGROUND AT THE MOB MUSEUM ANNOUNCES APRIL PROMOTIONS AND PROGRAMS

THE UNDERGROUND AT THE MOB MUSEUM ANNOUNCES APRIL PROMOTIONS AND PROGRAMS

 

 

LAS VEGAS (April 2019) – The Underground, the Prohibition history exhibition at The Mob Museum, the National Museum of Organized Crime and Law Enforcement featuring a speakeasy and distillery, announces special promotions, programs and events for April. Among this month’s events, April 20 will mark the one-year anniversary of The Underground, the Museum’s Prohibition history exhibition housing an authentic 1920s-inspired speakeasy and moonshine distillery. A special celebration is planned for that evening.

“Happy Days are Beer Again” – New Beer’s Eve at The Underground Speakeasy

  • Date: Saturday, April 6
  • Time: 7 to 11 p.m.
  • Description: Prohibition was repealed in December 1933, but beer sales became legal (again) on April 7, 1933. After 13 years of being unable to purchase beer legally, Americans consumed an estimated 1.5 million barrels of beer on that day. Ever since, April 7 is recognized as National Beer Day and the evening of April 6 as “New Beer’s Eve.” This April 6, The Underground puts the emphasis on the “new beer” part of New Beer’s Eve, launching its brand-new, house-made craft brew: Underground Brown Ale. This light, refreshing ale offers mild notes of malt, caramel and chocolate. On New Beer’s Eve, guests can enjoy 20 percent off Underground Brown Ale, house-brewed “Zap on Tap” beer, beer-braised sliders and pretzel bites.

National Beer Day at The Mob Museum
Date: April 7 – 14
Time:9 a.m. to 9 p.m.; until midnight in The Underground
Description:A holiday like National Beer Day should not be limited to one day. That’s why The Underground will celebrate all week long with a $2 off select draft beers at The Underground speakeasy and The Mob Museum concessions.

The Underground One-Year Anniversary

  • Date: Saturday, April 20
  • Time:  8 p.m. – midnight
  • Location: The Underground, located in the basement of the Museum.
  • Cost: Free at the speakeasy side entrance with the password “Put on the Ritz.”
  • Description: Since opening one year ago, the Museum’s immersive Prohibition history exhibition has welcomed thousands of guests, poured countless cocktails and distilled hundreds of gallons of award-winning moonshine. At this special celebration sponsored by Jim Beam, enjoy extraordinary food and drink specials and live jazz by Amanda King and Her Prohibition Three. Must be 21 and older to attend.

Jazz Nights

  • Date: Fridays and Saturdays
  • Time: 7 to 11 p.m.
  • Description: Jazz Nights feature local talent performing to rave reviews in The Underground’s 1920s-inspired ambience. Performing in April will be The Old Fashions (April 5, 12, 26), which blends the best of the jazz and blues worlds with classics from Sinatra to Armstrong; James Allen, who performs with his jazz band, Rong 2 Right (April 13, 19); Kai Brant, who performs jazz, blues and pop classics (April 6, 27); and Amanda King, who combines the best of the jazz and cabaret worlds by applying her creative interpretation of the words, the music and the swing (April 20).

Industry Night

  • Date: Mondays
  • Time: 9 p.m. to midnight
  • Description: Each Monday, The Underground speakeasy and distillery hosts Industry Night. Nevada service industry professionals will receive 20 percent off their tab and free Champagne. Must show valid employment ID to redeem this offer.

Distillery Tours

  • Date: Weekdays on the hour at 12, 1, 2 and 4 p.m.; weekdays from 12 to 5 p.m.
  • Cost: $12
  • Description: During these, which are available as an enhanced experience with the purchase of a deluxe or premier pass and include a sampling of a variety of distilled spirits, participants receive an in-depth explanation of the distillery equipment and distillation process and learn about Prohibition. In addition to learning about the historical origin of Prohibition and the drinking culture that existed before the 1920s, guests have the chance to take part in a spirit-tasting experience of house-distilled moonshine, vodka and the Jamaica ginger infusion. The Distillery Tours are designed to encourage visitors to develop an appreciation for the flavor of moonshine—especially since The Underground’s moonshine is as authentic as it can safely get. It is made in-house with 100 percent corn and bottled at 50 percent ABV. In addition, all visitors to the Museum may purchase souvenir bottles of Museum spirits in the speakeasy during these hours.

Happy Hour

  • Date: Sundays through Thursdays
  • Time: 5 to 7 p.m. and 10 p.m. to midnight.
  • Description: Enjoy 20 percent off select craft cocktails, draft beer and wine by the glass.

For more information, please call (702) 229-2734 or visit themobmuseum.org. Admission to the speakeasy is included with general Museum admission and free any time for patrons using the daily password found on Instagram stories @MobMuseum_Underground.

ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history exhibit, featuring a distillery, speakeasy and private VIP room located in the basement of The Mob Museum and sponsored by Zappos. Its custom-made, copper-pot still, dubbed “Virginia Still” after mobster Benjamin “Bugsy” Siegel’s notorious girlfriend Virginia Hill, has a capacity of 60 gallons and can serve up to 250 750-mL jars of moonshine per week. The Underground also brews and serves craft beer onsite. Artifacts from the 1920s and 1930s on display tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits, but also had a profound, lasting impact on society and culture. Complimentary entrance to The Underground is granted at the secret side entrance to visitors who know the correct password, which is published daily on Instagram Stories @MobMuseum_Underground. 

ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Whether you like it or not, this is American history. It debuted a major renovation in 2018, including a Crime Lab, Use of Force Training Experience, and Organized Crime Today exhibit as well as The Underground, a basement-level Prohibition history exhibition featuring a speakeasy and distillery, and sponsored by Zappos. The Mob Museum has been awarded accreditation by the American Alliance of Museums, the highest national recognition afforded U.S. museums. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of Hotel.com’s Top 7 “Travel Brag Landmarks,” one of USA Today’s “12 Can’t-Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by Fox News and Budget Travel magazine. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse. Its house-distilled moonshine received top honors, the Double Gold Award, from The Fifty Best. General admission is $26.95 for adults ages 18 and over with special pricing for online purchase, children, seniors, military, law enforcement, Nevada residents, and teachers. The Museum is open daily; visit the website for up-to-date operating hours. For more information, call (702) 229-2734 or visit themobmuseum.org. Connect on Facebook at facebook.com/themobmuseum or Twitter @themobmuseum.

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The Vox Agency
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(541) 778-2738, (702) 249-2977

 

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